Paint the Planet Pink™, a 501c3 organization, was established in 2014 with a mission to “bring the community together to support a cure for ALL cancers through research and clinical trials.”
100% of the proceeds generated by Paint Pittston Pink™ are donated to directly for research using the Paint Pittston Pink™ Fund at The University of Pennsylvania in Philadelphia, PA.
The 50m dash where men wear high heels is an annual staple of The Paint Pittston Pink™ fundraising events and brainchild of Sal Sciandra, husband of Paint Pittston Pink™ President and Co-Founder, Barbara Sciandra. The race serves as a symbol for the pain that women, and even men, face while undergoing cancer treatment.